This is Djaheda a.k.a L-E-E-M-O. I found her on Tumblr and I remember saying to myself ‘Yep I’m texting this one’. And she responded me, and was very kind to answer my questions!
Her name is Djaheda. It’s pronounced “Joy-da” in Farsi/Dari which is her mother tongue and it means “she who fights for her path” in Arabic. <3 She shared also that nobody ever reads it correctly ( I feel ya), and that’s why she decided to go with Leemo back when she started. She loves lemons, so Leemo in Farsi means lemon, which yes, it is cute!
She’s a designer and artist, currently living in Hamburg, Germany with her husband. According to her parents she started drawing and painting on the walls, furniture, mirrors and basically everything she got her hands to when she was 3 or 4, so her mother had to hide her lipstick from her, but ‘it still happened a few times more’ she shared, haha! However, originally she was taught when she was young with watercolors and then studied communication design after she graduated from high school, and worked at a few big and small advertising agencies in Hamburg and Berlin ‘mostly automotive clients’, she says before going freelance.
I’ve always been curious about the deeper meaning of each artist’s masterpiece, because you know when you’re looking at a painting and you’re thinking “oh it’s so beautiful, the details are amazing, it gives me positive vibes” etc.. but for the creator of the piece it could be his worst day. So of course I asked her about the message behind hers and she gave me a really interesting answer: “When it comes to my work for Leemo, I don’t intend to put a specific message or meaning into my designs, because I think that those works are not that much about me but the internal world of the viewer. In my opinion, everything is subjective. Each composition contains my emotions, and every idea and feeling is observed differently by each. I love nature, and I try to show this love and appreciation through my designs, either in making plants and fruits my theme or in trying to “control accidents” during the process of creating abstract work, which is my idea of mimicking natures behavior. I also mix and combine both analogue and digital techniques all the time. In the end, I wish that someone genuinely likes what I have created and feels good and balanced when being around it. I’m also working on becoming a better artist and designer, which is why I’m always trying out new techniques and ways to create stuff.” As I read this I am thinking, well yes every single person can see and feel the artwork in a different way.. it kinda makes more sense, so I absolutely agree with Djaheda.
So! I am absolutely in love with all her stuff, because she’s not afraid of using bold colors and her attention to details is just.. spectacular!
Take a peak:
She’s making prints of her pieces so I am going to provide you with links where you can find her merch:
More from her: L-E-E-M-O Shop Society6 - LEEMO
Also she has started a personal project under her real name:
Social Media: Instagram - thisisdjaheda Tumblr - L-E-E-M-O
I really hope you enjoyed her story and work. Show this lady some love and stay tuned for more from her!